Creating iOS apps begins with clarity about the audience, the core function, and the scenario to address in the initial release. A solid discovery phase defines the MVP boundaries, selects an appropriate architecture, and steers away from features that seem impressive on paper but don't enhance actual usage.

After establishing the foundation, attention moves to UI behavior, performance, and reliability across iPhone variants and iOS updates. Uniform navigation flows, thoughtful state management, and well-designed integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store release.